Fidelity Investments
Style Guide and Graphic Standards Manual
Becoming an Icon
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It Takes Discipline to Deliver the Message.
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Customers Should Feel They Have a Relationship With Fidelity.
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Fidelity Has to Express its Values.
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Success Depends on Intelligent Tactics.
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A Tagline to Reassure, Unite and Inspire.
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Identity Standards
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Advertising Guidelines
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Topline Collateral Guidelines
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Preliminary Electronic Guidelines
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Visual Treatments
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Stationery Guidelines
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Resources
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